“Amazing Shanghai”: CIIE A Hit In UK

The 2018 International Business Festival in Liverpool held a promotion for the first China International Import Expo (CIIE), where the Shanghai municipal government eagerly invited more foreign enterprises to come to Shanghai to participate in the Import Expo.



The Foreign Affairs Office of the Shanghai municipal government, Information Office of Shanghai municipal government and Invest Shanghai co-organized the “Amazing Shanghai” promotion.



On June 12th, London time, Xu Kunlin, the deputy mayor of Shanghai; Gary Miller, the deputy mayor of Liverpool; Sun Dali, the Consulate General of the People’s Republic of China In Manchester; Max Steinberg, the president of the 2018 International Business Festival and representatives from different parties participating in the festival attended the opening ceremony of “Amazing Shanghai”.


Xu Kunlin revealed there are already 64 confirmed countries attending, and more than 120 countries and areas and over 1,700 enterprises signing a contract to take part in the Expo.




The “Shanghai Theme Exhibition Area” of the International Business Festival contains all kinds of elements, which focus on recommending the investing environment of Shanghai and showing the results of Shanghai technological innovation.


In the exhibition, British audience can see the Shanghai cityscape integrating traditional and modern Shanghai culture through Cloud Technology, exposed the 195 billion super pixels picture scroll of the “Shanghai panorama”.


AR technology is also applied in Shanghai Theme Area to produce 3D visual effects from 2D through mobile app “EasyAR”, letting the audience feel the energy of Shanghai as if they were there.




Initiated by UK Prime Minister, the International Business Festival is the largest business growth event in the world. Every two years, it will be held in Liverpool , UK. This year is from June 12th–28th.




Source: 上海发布

Editor: Zhu Yan, Zhang Ruijie(Intern)