50-Day Countdown To CIIE: Embracing The Beautiful New Era

The China International Import Expo (CIIE) is set to change the business landscape. The complexity of such a major milestone is immense, so ShanghaiEye is bringing you a series with business leaders so you can navigate the undercurrents.


With us for the 50-day countdown to the CIIE is Stéphane Rinderknech, CEO of L’Oréal China. He has been in China since 2011, and already earned a Magnolia Silver Award for his contributions to the city. His group is showing up at the CIIE in a big way, and he was kind enough to explain some the CIIE complexity from his company’s perspective.


Director / Editor: Kiki Yuan

Guest Booker: Fu Lv