Shanghai has long been the center of international business in China, particularly in the consumer goods category. Just what makes the city so appealing to foreign brands? To find out, we spoke with Andrew Wu, President of the LVMH Group Greater China.
Wu grew up in Shanghai, and started his career here in 1993, meaning that he was there to witness the rapid evolution of the Chinese consumers, with Shanghai leading the charge. His unique perspective gives him special insight into the mind-boggling growth of Shanghai and China as a whole.