ChinaJoy Incoming!

China Digital Entertainment Expo and Conference (ChinaJoy for short) is the most influential event in the global digital entertainment industry. The 17th ChinaJoy will be held in Shanghai from August 2nd to 5th, showcasing the latest games and related products and services, including eSports.



For this year’s ChinaJoy, some new sectors will be launched including the Shanghai eSports Week. e-Sports and live broadcasting are expanding the boundaries of business and content production, enhancing the value of games, and proving the importance of the industry.



ChinaJoy will also add a new exhibition area for toys this year to add some “fashion” to the expo. Fashionable toy expos have sprung up in first-tier cities across China, establishing an important link between designer studios and fans.



More than 300 digital entertainment exhibitors will attend the event, including Tencent, NetEase and Giant. Over 5,000 gaming devices will be on display during ChinaJoy.



In 2018, a record 354,000 visitors, including a multitude of cosplayers, visited ChinaJoy. Will you be there this year?



Editor: Bonnie Lu