China’s Short Dramas Are Popular, But Do They Have A Long Future?

The huge disruptions to the film industry caused by COVID-19 this year has led to the rise of Chinese digital short-form dramas, with one in particular garnering much attention. The Bad Kids has proven popular in its short format but the problem is, it’s not profitable. So is this new trend going to grow or fade away? Find out in this video.


Source: Money Talks, ICS