Eyes On CIIE: When You Need To Be Sure

The domestic market in China is growing by leaps and bounds, and so is its demand for overseas goods. People don’t just want the cheapest thing on Taobao anymore. Now they want items of the highest quality, and they want to be sure of their provenance.


Enter SGS; the world’s leading inspection, verification, testing and certification company. With the upcoming China International Import Expo (CIIE), this company is set to see a big uptick in business. As trade expands, so do its opportunities.



Steven Du is the managing director of SGS in China. He has been with the company for 19 years, helping it grow into the powerhouse it is today. He offered some of his insights into this important time.



If you want to learn more about SGS in person, head to Hall 1A3-013 to check them out at the CIIE.


Director & Editor: Kiki Yuan