As the only football brand participating in the CIIE, Football Club Internazionale Milano takes “Milano in China” as its theme and becomes a bridge of communication between China and Italy in football, culture and business. To the excitement of many fans, the most beloved club vice chairman and “captain” Javier Zanetti led the team to Shanghai for the China International Import Expo.
An unbreakable bond with China
“In 1978, the first year of China’s reform and opening-up, Internazionale Milano visited China and became the first international professional football club to come to the Chinese mainland. In September of the same year, the Chinese national team first visited Internazionale Milano when they visited Europe. Now, the first international football fair is held 40 years after the start of reform and opening-up, and Internazionale Milano is honored to participate as the only football brand. Inter chief executive Alessandro Antonello will show off the prized trophy, jerseys, pictures and video of Internazionale Milano ‘s 110-year history.
Internazionale Milano has an important Champions League game at home AGAINST Barcelona on Nov. 6 (Italy time), so Alessandro Antonello cannot come to the expo. In addition, Mr. Luca, the new marketing director of Internazionale Milano and Ms. Barbara, the project director of the youth academy of Inter, will also be present at the scene and interact closely with fans, media and other visitors.”
China-Italy football communication grows stronger
Why does Internazionale Milano participate in the expo? “In more than a century, Internazionale Milano has developed a complete and mature management system,” Alessandro Antonello said. During the exhibition, on the one hand, Internazionale Milano hopes to demonstrate the charm of the world’s top football clubs, and on the other hand, it hopes to bring European advanced management experience, youth training systems, brokerage operations and business operations to China for the development of China’s football.
Editor: Stella (Intern)