The global TV programs exhibition MIPCOM kicked off on Monday in Cannes with a special focus on China via a variety of televisions programs that showcase the latest trends in the country.
In the largest-ever China Pavilion, more than 50 Chinese companies present their newest creations ranging from adventure films to documentaries, comedy and children’s animation films, in a bid to sell the Chinese market to international TV industry leaders.
Via Fresh TV presentation, one of MIPCOM’s highlights, the exhibition offers an exclusive overview of the most popular shows from China.
A dozen of the latest documentaries, TV series and variety shows, including “Once upon a bite” “The third pole” “Forward to the future” “Cao cao and Yang Xiu” were presented, drawing admiration of many international professionals at the world’s entertainment content gathering.
To Aled Evans, an analyst at IHS Markit, China’s documentaries and programs “are very educational and show the potential and diversity of the Chinese market.”
“With more than 2,000 television channels and 1.3 billion viewers, China is the second largest TV market in the world behind the United States,” said Laurine Garaude, director of Reed MIDEM’s Television Division, organizer of MIPCOM.
“In recent years, we have seen the growth of Chinese shows presented at our events to be sold to international broadcasters, as well as increased cross-border partnerships between Chinese and international producers,” she added.
At the Chinese-themed Opening Night Welcome Reception, Fan Weiping, deputy head of State Administration of Radio and Television of China, said that “audiovisual works are the best business cards to make friends, and China would like to sincerely cooperate with all of its friends in order to stimulate a new dynamism in the international development of the audiovisual industry, and to contribute together to the prosperity of various cultures.”
The MIPCOM Country of Honor program will include conference panel discussions on the Chinese market during multiple showcases of the latest Chinese programs.
About 5,000 buyers and 13,000 international participants from more than 100 countries are attending the event, which runs until Thursday.