Sixty-year old White Rabbit ice cream brand has teamed up with Belgium’s Godiva brand to open a pop-up store on Nanjing Road Pedestrian Street. The ice creams, cradled in edible rice paper, made famous by White Rabbit, are on sale for 55 RMB. White Rabbit launched its first US outlet in Las Angeles earlier this year, which quickly became a big hit. The ice cream will become available in Godiva shops in Shanghai after the pop-up store closes.
Source: Shanghai Live, ICS