As the 2019 Shanghai Tourism Festival approaches, the festival’s mascot “Lele,” meaning “joy,’ was officially unveiled to greet visitors in downtown Shanghai. The name echoes the theme of this year’s festival, “Walking into Beauty and Joy.”
The 2019 Shanghai Tourism Festival, which opens on September 14th, will run through to October 6th. The festival will last for 23 days, and will include 16 districts, 7 categories of events, and more than 100 particular activities.
The festival, an annual event, has been held since 1990, and the two-week festival has developed into a large-scale tourism event. This year, more than 100 interactive activities, ranging from the opening parade on Huaihai Rd.(M) and a cruise ship parade on Huangpu River, and will allow tourists to experience in-depth tours of the city, such as visits to Shanghai’s landmark buildings.
The festival parade, which is the most anticipated element of the opening ceremony, will bring together 33 performing groups and more than 1500 performers from 25 countries and regions alongside 25 floats.
Visitors will also be able to enjoy half-price access to Shanghai’s major tourism attractions during the two-week span.
Source(s): China Daily, East day
Editor: Allison Yeh (Intern)