Major companies are now looking to adopt different marketing strategies after recent studies showed a significant decrease in e-commerce sales, nearly 50% drop over the last 10 years. The market, though growing at an exceedingly fast rate, has also become very saturated.
Companies like Tiffany & co are trying to find ways to setand out. They recently held an exhibition inviting visitors to witness the grandeur of the brand, with picture-worthy installations and incredible exhibits. The event was a success and attracted many young consumers, who shared their experiences online, creating more buzz for the company. Many other businesses are also looking at adopting this marketing strategy.
Video Source: Money Talks