The Shanghai Museum has a long history of creative cultural products. It was one of the first museums in China to start selling them in the 1980s. With their extensive experience, they have started to diversify the kinds of products they offer, and are finding a great degree of success with them.
The museum has a whole creative team trying to figure out just what creative new ideas will tickle the fancy of visitors. Take a look at the journey of discovery they go on in the gestation of each new souvenir!